Black Creative Agency

Business Consulting and services

Author: BCA Media Team

How Americas’ 5 LARGEST BANKS took performative stances on Black Lives Matter and Racial Equity.

It is our belief that true accountability cannot ever be achieved if is it not assessed from the individual and independent perspective of those whom it intends to account for it. During last summer, the beginning of a reinvigorated national and arguably global reckoning with racial inequality occurred. Two-thirds of the S&P 500 companies made supportive statements after the death of George Floyd which sparked this reinvigorated spirit; following suit 36% of those companies made financial contributions to racial justice organizations and 14% actually stated Black Lives Matter, according to As You Sow, as California based group that promotes environmental and social corporate responsibility. OverRead More →

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Morehouse students lead the 2nd Atlanta Student Movement to advocate for accountable corporate responsibility in regards to racial equity commitments.

Student leaders currently matriculating at Morehouse College have formed the 2nd Atlanta Student Movement with the endorsement of Atlanta Council Member Micheal Julian Bond. These students were inspired by the legacy left from the actions of Julius Bond, Joseph Pierce, and Lonnie King Jr who led students to participate in the original Atlanta Student Movement (1960-1965). Student representatives from 6 colleges and universities here in Atlanta have signed the 2nd Atlanta Student Movement Petition. (Morehouse College, Clark Atlanta Uni, Georgia State Uni, Spelman College, Georgia Tech.) The goal is to bring awareness to corporate responsibility and accountability as it relates to racial equity practices. “StudentsRead More →

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2nd ATLANTA STUDENT MOVEMENT

Sign our petition Click here to sign now The 2nd Atlanta Student Movement is Atlanta’s collegiate corporate racial equity accountability initiative. We are petitioning 20 companies to take our racial equity accountability survey to take their racial equity performance and commitments. The Black Certification Agency, a Public Benefit Corporation, was founded during the summer of 2020 by a group of Morehouse students with backgrounds in nonprofits, entrepreneurship, business, economics, marketing, public relations, and leadership. Our purpose; to fill the need for accountability in corporate social responsibility practices as it relates to Black and African American people. We are an independent student-led organization that advocates forRead More →

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DEJ Group: Diverse Talent

The DEJ Group connects diverse talent with inclusive companies. We are dedicated to uncovering the real needs of our client organizations and bringing forward a slate of vetted candidates with an array of backgrounds and experiences. We work with companies to search for and acquire qualified candidates for CXO, vice president, general manager, and director roles. Our industry focus is nonprofit, retail, healthcare, and manufacturing. Leveraging our technical experience, business acumen, and passion for diversity, equity, and inclusion, we create value for companies by searching and finding the best talent for their open opportunities. If interested, let’s connect and chat about what’s possible. “Confidence isRead More →

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BCAs Official & Full Case for Black Certification Advocacy

The Case for the Call for Black Certification™:  The overall case for Black Certification is broken down into 3 dispositions that encompass our stance and reasoning behind our call to action. We layout the supporting details of the 3 areas we are advocating for and describe how one is achieved through Black Certification. Each area is represented in one or more questions within the BCA review and scoring guidelines. They are outlined below: The Case for the call for Economic Development Opportunities.  The Case for the call for Authentic Consumer Engagement. The Case for the call for Diversity, Equity, and Inclusion. The foundational case forRead More →

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Why must corporations develop inclusive economic development opportunities?

Jamie Dimon, CEO of JPMorgan Chase, said on Tuesday, May 19th, 2020 in a memo that “we use this crisis as a catalyst to rebuild an economy that creates and sustains opportunity for dramatically more people, especially those who have been left behind for too long,” Dimon said. “The last few months have laid bare the reality that, even before the pandemic hit, far too many people were living on the edge.” Without Mr. Dimon explicitly referencing Black and African Americans we can still conclude whom he was speaking about by saying “especially those who have been left behind for too long”. Black and AfricanRead More →

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Why are corporate DE&I efforts often exclusionary of Black Americans

The University of Michigan defined Diversity, Equity, and Inclusion as the following: General diversity broadly covers race and ethnicity, gender and gender identity, sexual orientation, socioeconomic status, language, culture, national origin, religious commitments, age, (dis)ability status, and political perspective. We understand this as ensuring that all people are being properly represented within an organization and the organization is committed to a diverse environment that reflects our diverse nation.  General equity broadly covers race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, height, weight, or veteran status. We understand equity, as it depends on every person being represented, isRead More →

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How can a company be sure it never succumbs to “Cancel Culture”

Describing authentic consumer engagement can be done best by describing what inauthentic consumer engagement looks like. Inauthentic engagement looks like Black or African American marketed products, campaigns, and statements with undertones of racism and/or stereotypical bias that were not seen before release or publication. From a consumer viewpoint, it becomes clear that a member of that community was not present during the creative development of these products, marketing campaigns, or statement releases; and if they were, their voices were not heard, ignored, or excluded. The goal of authentic consumer engagement is to #amplifyblackvoices, #amplifymelanatedvoices, and #amplifyblackcreatives in corporate offices, production crews, and creative development projects.Read More →

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Black & Bilingual

Description: Black & Bilingual is an apparel and accessory line founded in January 2017 by Erica “Miss-Enformed” Baker.  In 2005, she was introduced to the Spanish language in the 10th grade by Sra. D. Riquelme. Miss-Enformed loved Spanish so much that she has been a student of the language for 12 years. Hence, the idea for Black & Bilingual was born. Black & Bilingual’s mission is to dispel the stereotype that Black people worldwide are one dimensional. Black people all around the world speak a multitude of languages from French to Spanish, from Twi to Creole. You name it, we speak it! Black & BilingualRead More →

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