Day: April 9, 2021

The Case for the Call for Black Certification™:  The overall case for Black Certification is broken down into 3 dispositions that encompass our stance and reasoning behind our call to action. We layout the supporting details of the 3 areas we are advocating for and describe how one is achieved through Black Certification. Each area is represented in one or more questions within the BCA review and scoring guidelines. They are outlined below: The Case for the call for Economic Development Opportunities.  The Case for the call for Authentic Consumer Engagement. The Case for the call for Diversity, Equity, and Inclusion. The foundational case forRead More →

Jamie Dimon, CEO of JPMorgan Chase, said on Tuesday, May 19th, 2020 in a memo that “we use this crisis as a catalyst to rebuild an economy that creates and sustains opportunity for dramatically more people, especially those who have been left behind for too long,” Dimon said. “The last few months have laid bare the reality that, even before the pandemic hit, far too many people were living on the edge.” Without Mr. Dimon explicitly referencing Black and African Americans we can still conclude whom he was speaking about by saying “especially those who have been left behind for too long”. Black and AfricanRead More →

The University of Michigan defined Diversity, Equity, and Inclusion as the following: General diversity broadly covers race and ethnicity, gender and gender identity, sexual orientation, socioeconomic status, language, culture, national origin, religious commitments, age, (dis)ability status, and political perspective. We understand this as ensuring that all people are being properly represented within an organization and the organization is committed to a diverse environment that reflects our diverse nation.  General equity broadly covers race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, height, weight, or veteran status. We understand equity, as it depends on every person being represented, isRead More →

Describing authentic consumer engagement can be done best by describing what inauthentic consumer engagement looks like. Inauthentic engagement looks like Black or African American marketed products, campaigns, and statements with undertones of racism and/or stereotypical bias that were not seen before release or publication. From a consumer viewpoint, it becomes clear that a member of that community was not present during the creative development of these products, marketing campaigns, or statement releases; and if they were, their voices were not heard, ignored, or excluded. The goal of authentic consumer engagement is to #amplifyblackvoices, #amplifymelanatedvoices, and #amplifyblackcreatives in corporate offices, production crews, and creative development projects.Read More →